Facebook Marketing

 

Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting

Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to evaluate based on your goals.

Despite the rebranding at meta – the company formerly known as Facebook – advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future.

One hopes that the recent attention from public hearings will encourage the company to address its shortcomings.

At the same time, user engagement with ads on Facebook and Instagram and campaign performance appears to justify further marketing budget investment into these portals.

 it is simple enough to scale a Facebook campaign by extending it to Instagram.

In fact, many advertisers do so without much scrutiny and then look at the performance across both platforms as if it was a single entity. That can well yield positive results.

However, for the most and a more refined strategy, it is recommended to approach the two portals on a case-by-case basis.

So when should one advertise on both Facebook and Instagram simultaneously and when is it best to go with just one of them? The answer depends on the following 6 considerations:press

1. Audience reach.
2. Ad format.
3. Audience consideration stage.
4. Supporting text content.
5. Organic efforts within the platform.
6. Campaign management resources.